colour, considered · made in indiafree shipping · all of indiapigment built for indian skincruelty-free · fda-approveddermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablewearable colour · all-day finishmade by women, for everyonecolour, considered · made in indiafree shipping · all of indiapigment built for indian skincruelty-free · fda-approveddermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablewearable colour · all-day finishmade by women, for everyone
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the metabu way

colour, considered.

Metabu is a colour cosmetics line built in India, made for the way Indian skin really wears makeup. We started here because the shade range still felt like a compromise — tones that didn’t quite match, formulas that didn’t quite last, packaging we hid in a drawer. So we built our own.

what we make

A focused range of face, eye, and lip products. Pigment matched to warm, neutral, and deep Indian undertones. Formulas tuned for humidity, dust, and long days — wear from a 9 a.m. desk to a midnight wedding without a touch-up. No shouty packaging. No filler SKUs. Every product earns its place in the box.

what you can trust

  • FDA-approved · cruelty-free · dermatologically tested.
  • Paraben-free · phthalate-free · alcohol-free.
  • Independent lab-testing on every batch — not just the launch lot.
  • No animal testing, ever.

how we’re made

We manufacture at our own facility in Vadodara, run by NHD Lifestyle Pvt. Ltd. Short supply chain, full traceability, in-house chemists, in-house QA. Every formula is stress-tested on real skin under Indian conditions before it ships. The team is led by women who wear what they make — which is the only honest way to build colour cosmetics.

why “beyond beauty”

Beauty, here, isn’t a transformation. It’s a small daily ritual that should leave you feeling like more of yourself, not less. Our shade range, our copy, our photography, the people we hire — all of it comes from that idea. Buy one product, ten years from now, and the brand will still mean the same thing.

where we’re going

This is just the foundation. Skincare next — peptide-rich, dermatologist-led. Tools after that. A permanent line of small, limited drops alongside the core. Write to us any time at hi@metabu.in — we listen, and we ship.