colour, considered · made in indiafree shipping · all of indiapigment built for indian skincruelty-free · fda-approveddermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablewearable colour · all-day finishmade by women, for everyonecolour, considered · made in indiafree shipping · all of indiapigment built for indian skincruelty-free · fda-approveddermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablewearable colour · all-day finishmade by women, for everyone
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edit30 March 20263 min read

Studio notes: the five reds we keep coming back to.

Wine, brick, blue-red, rouge, true crimson — what each does on Indian skin, and the two we wear most.

the metabu studio

Studio notes: the five reds we keep coming back to.

Red is the one shade that exposes everything — formulation, pigment quality, your day. We tested over forty reds in development. Five made it. Here's what each one does.

wine — the one that makes you look slept-in

Cool-undertoned, deep, with enough purple to read sophisticated rather than gothic. Reads expensive in low light, almost berry on warmer skin tones.

brick — the one for everyday

Earthy, warm, the colour of clay tile. Wears like a nude with intent. Pairs beautifully with brown eyeliner and a clean, fresh skin.

blue-red — the one for photographs

Cool-undertoned, slightly raspberry. Whitens teeth, brightens skin. Don't reach for it casually — it commands a room.

rouge — the one for office

Soft true-red with a touch of orange. Reads professional rather than dramatic. Easiest red to wear with a navy blazer.

crimson — the one for nights out

Pure, saturated, no bullshit. The one we wear when there isn't time to do eye makeup but there's time for a lip.

"Red works on everyone. The trick is knowing which red is yours."
Studio notes: the five reds we keep coming back to. · Metabu