journal
notes & edits.
How-tos, shade edits, and studio notes — the writing behind the colour line. Mostly from our makeup artists, occasionally from a long lunch.

how-to4 min read
How to make a 12-hour matte last till midnight.
Prep, blot, seal. The same routine our makeup artists use on shoots — distilled into four steps you can do at home in under 90 seconds.
read the piecemore reading2 pieces

how-to5 min
A short, honest guide to matching foundation for Indian skin.
Warm, neutral, deep — what the words actually mean, how to test in daylight, and the two mistakes most of us make at the counter.

edit3 min
Studio notes: the five reds we keep coming back to.
Wine, brick, blue-red, rouge, true crimson — what each does on Indian skin, and the two we wear most.